Liebherr at the IFA 2018
Events, News, Press
Liebherr-Hausgeräte will also participate this year at the International Consumer Electronics Fair (IFA) from 31 August to 5 September 2018 in Berlin. The refrigerating and freezing specialists will be working under the motto “New Thinking”. Liebherr will be presenting new technical innovations and individual design solutions in Hall 2.1 (stand 201).
New Thinking – Organise your food smarter
“The way “New Thinking” impacts our everyday lives – today and in the future – can be experienced first-hand at our stand. We invite our visitors to accompany us on the way home from the office via the supermarket in order to experience live how our networking technologies organise food items smarter,” explains Steffen Nagel, Managing Director Sales (Global) for Liebherr-Hausgeräte GmbH.
New Thinking – for your individual lifestyle
With MyStyle, Liebherr offers a unique opportunity to individually customise a fridge. “This way we are setting new standards in terms of customisation. Not only can our customers select the interior design or material of their fridge, but also the exterior to suit their own personal taste – you can’t get much more unique than that.” says Steffen Nagel. “Besides material and colour, even personal photos or favourite sayings can enhance the fridge.” In addition to compact refrigerators for self-design, for the first time at the IFA a fridge-freezer combination will be introduced that can be tailored to a customer’s individual requirements.
New Thinking – Cooling redefined
This year, Liebherr fridges and freezers will win customers over with many innovative highlights, smart technologies and personalised appliance design. “New Thinking” is the main focus. A prime example of this are the Monolith appliances with their impressive dimensions. After a successful European premiere at Eurocucina in Milan, Liebherr is presenting the Monolith series for the first time in Germany at the IFA. “The appliances can be combined, if desired by the customer, and turned into impressive Freshness Centres. To do this, the Monolith series combines the latest cooling technology with elegant design, luxurious features and future-oriented SmartDevice technology,” says Steffen Nagel.