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Liebherr at IFA 2019



Liebherr-Hausgeräte is taking part in the International Consumer Electronics Fair (IFA) in Berlin from 6 to 11 September 2019. This year’s motto is also entirely in keeping with this: ‘Your Food. Our Passion’. Liebherr will be presenting a variety of exclusive fridge and freezer appliances over around 1,900 square metres of exhibition space in hall 2.1 (stand 201).
“We are the freshness specialists and have always been passionate about the perfect storage of food,” explains Steffen Nagel, Managing Director of Sales & Marketing at Liebherr-Hausgeräte GmbH. While Liebherr’s unique DuoCooling technology has already set a high standard in terms of extended storage time in all Liebherr fridge-freezers, BioFresh lies at the heart of the optimal freshness experience. “Healthy nutrition makes an important contribution to the well-being of many people and food’s freshness quality plays an important role in this. BioFresh technology provides the perfect climate for food and real added value in everyday life. Food stays fresher much longer and unnecessary throwing away of food due to its short shelf life is a thing of the past – as is the constant need to go shopping for food. This means we are simultaneously picking up on the two social megatrends of health and sustainability.”

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